Case Study — Brand Identity

SAV

A minimal identity for a modern clothes store

Client
SAV
Disciplines
Branding
The Brief

Three letters, one mark

For SAV, a clothes store with a calm, modern wardrobe, we combined the letters S, A and V into a single crowned monogram. The neutral palette of black, stone and ivory lets the clothing lead, and the mark works everywhere from swing tags and thank-you cards to shopping bags and packaging seals.

Brand Identity Logo Design Monogram
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