Identities that look premium, feel personal, and work everywhere.
MagicWave is a branding agency in Cairo, Egypt. We design complete brand identities — logo, colour, typography, patterns and the full set of touchpoints — for clinics, fashion labels, cosmetics, kitchens, restaurants and service companies across Egypt, Saudi Arabia and the region.
Every identity starts with an idea: tree rings for a timber kitchen brand, a phoenix rising from a flame for an oilfield company, soft curves and sharp cuts for an aesthetic clinic. We then present it in real context — signage, packaging, stationery and social media — so you can see your brand living in the world before it launches.
Several concept routes, refined into a final mark and variations.
Colour palette, typography, patterns and usage guidelines.
Business cards, letterheads, envelopes, folders and invoices.
Storefront signage, showroom graphics and flags.
Boxes, labels, tags, bags and unboxing experiences.
Social media templates and launch content.
Branding & Packaging
JNC Cosmetics
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Brand Identity & Social Media
Cabinova
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Brand Identity & Art Direction
LESME Clinic
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Brand Identity & Packaging
BARBA
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Brand Identity
Noble Travel & Tourism
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Brand Identity
Alzagel Express
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A typical identity includes the logo and its variations, a colour palette, typography, patterns or graphic elements, and the key applications you need — such as stationery, signage, packaging and social media templates.
We usually present several distinct concept routes, then refine the chosen direction together until it is final. You can see examples of our concept explorations in the Tokyo Clinic, Rêve and Logo Studies case studies.
Yes. We can refresh an existing identity or build a new one from scratch, and plan the rollout across your signage, packaging and social channels.
Yes — packaging is a core part of our branding work, from cosmetics bottles and labels to fashion mailer boxes and restaurant packaging.
Tell us about your project and we'll get back to you with a tailored proposal.