A comprehensive aesthetic clinic where beauty is elevated to an art
For LESME we developed a complete visual identity system built on the balance between soft curves and sharp precision — the smooth, elegant letterforms symbolize natural beauty and refined results, while the distinct sharp cuts reflect the meticulous, down-to-the-hair accuracy of the clinic's procedures. The identity was rolled out across social media, outdoor advertising, and printed collateral — including a full treatment magazine — with editorial photography throughout.
Let's craft an identity your customers will remember.