Case Study — Logo Design

Tokyo Clinic

Logo explorations for a beauty and poly clinic

Client
Tokyo Clinic
Disciplines
Branding
The Brief

Beauty, nature, health

For Tokyo Beauty Clinic — and later Tokyo Poly Clinic — we developed a series of logo routes, from a lotus monogram to a classic serif and a botanical star. Each was tested on warm terracotta and on clean light backgrounds, leading to a final mark in forest green on cream that balances clinical trust with natural calm.

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